http://unstructure.org/how-does-design-thinking-give-companies-a-competitive-advantage/what-is-design-thinking-really/ Just another Unstructure weblog Wed, 17 Mar 2010 11:24:42 +0530 http://wordpress.org/?v=2.8.6 hourly 1 http://unstructure.org/how-does-design-thinking-give-companies-a-competitive-advantage/what-is-design-thinking-really/comment-page-1/#comment-17 venessa Fri, 29 Jan 2010 13:45:20 +0000 http://unstructure.org/how-does-design-thinking-give-companies-a-competitive-advantage/?p=13#comment-17 Sure. One of the first examples Tim Brown gives in the book, Change by Design, is the Nintendo Wii. He says that while other companies were making incremental improvements to the gaming experience (more sophisticated graphics, more expensive consoles), Nintendo decided to go for creating a more immersive experience, via gestural control. They focused less on the resolution of screen graphics, which led to a less expensive console, and better margins on the product - and so struck the balance of desirability, feasibility, and viability. Sure. One of the first examples Tim Brown gives in the book, Change by Design, is the Nintendo Wii. He says that while other companies were making incremental improvements to the gaming experience (more sophisticated graphics, more expensive consoles), Nintendo decided to go for creating a more immersive experience, via gestural control. They focused less on the resolution of screen graphics, which led to a less expensive console, and better margins on the product – and so struck the balance of desirability, feasibility, and viability.

]]> http://unstructure.org/how-does-design-thinking-give-companies-a-competitive-advantage/what-is-design-thinking-really/comment-page-1/#comment-16 Marc Sniukas Thu, 28 Jan 2010 12:27:12 +0000 http://unstructure.org/how-does-design-thinking-give-companies-a-competitive-advantage/?p=13#comment-16 Can you tell me of one innovation (innovation being defined as "new to the world") that has been brought forward by design thinking? I don't know any. Design thinking might increase usability, but as far as I am aware of it is only about using what is there and making it "better"...whatever the definition of "better" might be in the specific situation. Can you tell me of one innovation (innovation being defined as “new to the world”) that has been brought forward by design thinking? I don’t know any. Design thinking might increase usability, but as far as I am aware of it is only about using what is there and making it “better”…whatever the definition of “better” might be in the specific situation.

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