How does design thinking give companies a competitive advantage?
about Bruce MacGregor
As a Managing Partner for IDEO, Bruce MacGregor focuses on the business direction and depth of the firm's offerings. Working across a global network of eight offices, Bruce is in a unique position to ensure that IDEO's capabilities both respond to and challenge evolving market conditions. A Canadian by birth and education, Bruce's training represents a unique blend of engineering, strategy, read more...
